Hi, nice to meet you here. I’m Danijela Obst, the designer behind Hüllenpoesie.
It was not before the age of 39 that I’ve discovered surface pattern design as a possible profession. Until then my main and only profession has been teaching at a GCSE or Highschool equivalent school here in Germany. I’ve studied lectureship for History, English and Business Studies. With a university and state degree in my pocket, I’ve been teaching for 18 years now. During the past years I’ve also been giving Arts and sewing classes at my school.
Ever since I started sewing in 2012, I've had the wish to design my own fabrics. The only chance to get my feet on the track of surface pattern design at my age was by taking online classes along my every day job as a teacher. It soon became clear that I am obsessed with surface designs. From day one I wanted to design for women and kids.
My design process itself is part of my daily mind training. It is important for me to design with a positive mindset. I call it mindful designing which means to be present and positive while creating and therefore sharing the best of oneself. This attitude is based on the years in my life where I regularly practiced meditation in the tradition of Tibetan Buddhism with several short retreats among others also in a Buddhist monastery in France.
The designs I offer are colourful, playful and stylized. You will also find lots of geometric patterns in my portfolio.
My sources of inspiration are the beauty of nature, colours, folk art, architecture and my everyday life as a proud mother, wife and teacher.
Creating patterns, sharing them and seeing my designs coming to life on real products is just fulfilling. It simply makes me happy.
(Please note for all the links below: Advertising without mandate // Advertising (self promotion)
I'm an alumna of "The Art and Business of Surface Pattern Design". (Sept. 2016 - Feb. 2018)